When you think of your-year-wrapped, you think Spotify. That’s exactly what I thought when the largest Dutch telecom company asked me to come up with a concept for a year-in-review video. KPN Wrapped is meant to be a personal and joyful moment for all Customer Service employees.
The challenge? Making sure the experience feels personal for every employee, whether you’ve been at KPN for two months or twenty years.
The solution: a unique and fun, fully modular video experience, meaning every employee gets a version tailored to their own results.
UNIVÉ VOORDEEL VAN SAMEN
Loyalty programs matter. They increase customer retention, boost revenue, and turn customers into fans. Univé gets that and uses video smartly throughout the customer journey.
And what better way to boost awareness for their loyalty program Voordeel van Samen than with personal and interactive video?
I concepted and directed a video that adapts to the viewer: whether you’re a new or existing customer, and depending on what type of insurance you have. By the end of the video, you’re personally acknowledged and receive a tailored offer. Now that’s effective video marketing.
"I turn complex challenges into simple, watchable fun.
Preferably with a wink."
They’re famous for their brilliant TV commercials, but did you know they also make fun videos for customers who are actually… leaving?
Centraal Beheer asked me to create a video concept for customers ending their insurance contract. A sort of last goodbye. The perfect starting point for a creative. I came up with a storyline in which real Centraal Beheer employees receive terrible news, but quickly turn it around to paint a personal message just for you. Sincere, engaging and personal. Mission accomplished.
How well do you actually know your own employee benefits? Exactly, usually less than you think. And let’s be honest: what’s in it for me is one of the biggest reasons to choose an employer in the first place.
That’s why I teamed up with KPN to create an interactive video that guides employees through their key secondary benefits in a fun and accessible way.
The clever part? Employees get to choose which benefits they want to explore. No endless texts, no dusty PDFs. Just relevant info, tailored to what they care about.
The result? An informative video with a wink, personal and surprisingly clear. Almost makes me wonder why I’m not working there...
"My favorite projects?
The ones where data and storytelling team up instead of fight."
It’s a struggle many companies face these days: finding the right people. So I was more than happy when a hospital asked me to think along with them on a fresh approach to recruitment. I’ve always seen hospitals as energetic, lively places. Full of people who share one thing above all: a caring heart.
That idea became the core of the story. And the fun part? The hospital loved it so much, they rolled it out across broader communication. A heartfelt concept that didn’t just attract new talent, but reminded the entire organization what they stand for.
NIJ SMELLINGHE CARING HEART
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Brunel loves its people. After a year full of achievements, from onboarding fresh talent to delivering projects with real social impact, the marketing team wanted to share these highlights with the entire organization. Instead of creating another standard 'year in review', I took a more visual, creative route: starting from a blank canvas and building the story piece by piece.
The result was a playful video that captured Brunel’s year of accomplishments in a fun, engaging way. And the best part? It was met with a lot of enthusiasm from across the organization.
BRUNEL THIS WAS 2022
LATEST WORK
Project
highlights
When you think of your-year-wrapped, you think Spotify. That’s exactly what I thought when the largest Dutch telecom company asked me to come up with a concept for a year-in-review video. KPN Wrapped is meant to be a personal and joyful moment for all Customer Service employees. The challenge? Making sure the experience feels personal for every employee, whether you’ve been at KPN for two months or twenty years.
The solution: a unique and fun, fully modular video experience, meaning every employee gets a version tailored to their own results.
Loyalty programs matter. They increase customer retention, boost revenue, and turn customers into fans. Univé gets that and uses video smartly throughout the customer journey.
And what better way to boost awareness for their loyalty program Voordeel van Samen than with personal and interactive video?
I concepted and directed a video that adapts to the viewer: whether you’re a new or existing customer, and depending on what type of insurance you have. By the end of the video, you’re personally acknowledged and receive a tailored offer. Now that’s effective video marketing.
They’re famous for their brilliant TV commercials, but did you know they also make fun videos for customers who are actually… leaving?
Centraal Beheer asked me to create a video concept for customers ending their insurance contract. A sort of last goodbye. The perfect starting point for a creative.
I came up with a storyline in which real Centraal Beheer employees receive terrible news, but quickly turn it around to paint a personal message just for you. Sincere, engaging and personal. Mission accomplished.
"I turn complex challenges into simple, watchable fun.
Preferably with a wink."
How well do you actually know your own employee benefits? Exactly, usually less than you think. And let’s be honest: what’s in it for me is one of the biggest reasons to choose an employer in the first place.
That’s why I teamed up with KPN to create an interactive video that guides employees through their key secondary benefits in a fun and accessible way.
The clever part? Employees get to choose which benefits they want to explore. No endless texts, no dusty PDFs. Just relevant info, tailored to what they care about.
The result? An informative video with a wink, personal and surprisingly clear. Almost makes me wonder why I’m not working there.
It’s a struggle many companies face these days: finding the right people. So I was more than happy when a hospital asked me to think along with them on a fresh approach to recruitment. I’ve always seen hospitals as energetic, lively places. Full of people who share one thing above all: a caring heart.
That idea became the core of the story. And the fun part? The hospital loved it so much, they rolled it out across broader communication. A heartfelt concept that didn’t just attract new talent, but reminded the entire organization what they stand for.
"My favorite projects?
The ones where data and storytelling team up instead of fight."
BRUNEL THIS WAS 2022
Brunel loves its people. After a year full of achievements, from onboarding fresh talent to delivering projects with real social impact, the marketing team wanted to share these highlights with the entire organization. Instead of creating another standard 'year in review', I took a more visual, creative route: starting from a blank canvas and building the story piece by piece.
The result was a playful video that captured Brunel’s year of accomplishments in a fun, engaging way. And the best part? It was met with a lot of enthusiasm from across the organization.